Posted on: 30 July 2015 by Ross McSweeny
tQantas Magazine has become the first ever app to appear on Adobe’s Digital Publishing Solution (DPS) as part of the carrier's aim to deliver content to customers throughout their travel experience, from planning to booking and travelling.ttAdobe’s DPS allows users to access individual articles or collections of articles instantly from the Qantas Magazine app's homepage rather than downloading entire issues. Content can also be updated as it is created, rather than only publishing at set frequencies.tt“Until now, the iPad edition of the Qantas Magazine launched at the same time as the print edition, on the first of every month. This meant customers rarely engaged with the edition more than once – they had no reason to,” commented Qantas’ head of digital and entertainment, Jo Boundy. “Our new Qantas Magazine, created with Adobe DPS, is updated throughout the month, providing readers with fresh, snackable content even when they’re not travelling.tt“In addition to broadening our distribution and improving ongoing engagement, it lets us maximise our content and provide customers with engaging travel information and inspiration at every step of their journey.”ttKarla Courtney, digital director at Medium Rare Content Agency, the publishers of the Qantas Magazine and Qantas’ Travel Insider website, said, “The new app removes the friction and rigidness of traditional magazine apps.tt“Importantly, users can save just the content they need, such as the Singapore City Guide when travelling to Singapore, so they don’t have large files on their devices or excessive download costs when overseas.”ttIn conjunction with the new Qantas Magazine, the Qantas Travel Insider website has been relaunched together with a dedicated Travel Insider Instagram account featuring travel inspiration, travel photography and news.ttThe Qantas Magazine app is available to download for free from the App Store for iPads and iPhones. An Android version is to follow.