Qantas introduces HBO channel as IFE content

Qantas is now providing passengers with access to TV programming from HBO as part of the airline’s in-flight entertainment (IFE) services, including series such as True Detective and Game of Thrones to classics like The Sopranos and Sex and The City.

As of July, Qantas will offer 120 hours of HBO drama, comedy and documentary content for passengers flying across the airline’s network. Each month the channel will be updated with 20 hours of the US network’s latest shows and movies.

The introduction of an HBO channel will coincide with the addition of three new Foxtel channels – Entertainment by Foxtel, National Geographic and Lifestyle by Foxtel – each of which will be updated monthly resulting in a total of 160 hours of fresh content each month.

“A lot of our customers look forward to making the most of the opportunity for some uninterrupted viewing time on-board, and for many it’s a chance to catch up with their favourite shows,” commented Jo Boundy, head of digital and entertainment at Qantas. “That’s why we invest heavily in making sure we have fresh content and a wide range of programmes to cater for different tastes.”

This investment forms part of a multi-million dollar overhaul of Qantas’ IFE software and hardware.

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