oOh! a leading Australia and New Zealand operator of Out Of Home advertising has secured advertising rights to Qantas’ in-flight entertainment, enabling it to provide advertisers exposure to more than 28 million domestic and international passengers annually throughout their entire journey.
From 1 June 2018, oOh!’s offering will extend beyond offering advertising in Qantas Domestic terminals, clubs and business lounges to also include International and Domestic Inflight Entertainment consisting of video on demand on seatbacks, Qantas Entertainment App, on-board free Wi-Fi as well as in-flight news bulletins.
According to oOh!’s group director of Fly, Robbie Dery, this is the first time an Out Of Home company has been contracted by an airline to provide advertising and content both at the airport and in the air.
“We can now offer advertisers the opportunity to reach Qantas flyers at every stage of their journey – from entering the airport, checking in, waiting for boarding, on the aircraft, through to baggage collection and departure,” said Dery. “The addition of Qantas in-flight entertainment combined with the company’s extensive airport portfolio, provides brands with an uninterrupted audience solution to target the premium Qantas audience.
“As a result of our multiple media touch-points and rigorous data analysis, we are transforming passenger marketing to a more holistic and targeted approach.
“Advertisers will now be able to buy exposure and reach of Qantas passengers during their more than two-hour journey preflight, in flight and post flight.
“More accurate targeting is now possible as our offering is underpinned by transactional data from more than 300 Quantium buyer segments.
“It makes it easier for leading brands to engage with Qantas flyers.”
oOh! is offering Qantas in-flight entertainment advertising packages across all TV and movie channels that can be segmented by domestic or international routes, or by economy or business class. Long term partnership packages will enable advertisers to reach more than 75% of key buyers within segments such as automotive, luxury retail and travel.
oOh!’s CEO Brendon Cook, said, “oOh!’s entry into in-flight entertainment advertising is another step forward in our strategy to not just be Australia’s leading Out Of Home company, but to be a progressive and agile media business. “By bringing together the latest in innovation, data, content and technology we continue to help advertisers build deeper engagement with audiences.”
