PriestmanGoode and Hainan Airlines sign design agreement

Design consultancy PriestmanGoode has signed a Memorandum of Understanding with Hainan Airlines, for design services covering its fleet of aircraft, cabins and related on-board items, airport and ground services.

PriestmanGoode has been working with Hainan Airlines since 2016, and were invited to ‘develop an international and distinctive brand, create a seamless and recognisable passenger experience at every touch point from airport to plane, and in turn help them maintain their coveted ‘5-Star Airline’status’.

Commenting on the agreement, Paul Priestman, chairman and co-founder of PriestmanGoode said, “The signing of this agreement with Hainan Airlines is a proud moment. Their very clear intention to continue the design collaboration with us signals a strong vote of confidence not only in the PriestmanGoode team, but also in British design.

I am proud of the world-renowned talent that exists within the UK creative industry, and equally excited to have the opportunity to continue our creative collaboration with Hainan Airlines.”

Sun Jianfeng, Hainan Airlines commented, “What has always impressed me about PriestmanGoode is their willingness to immerse themselves in Chinese culture and explore deep into Chinese cultural elements to come up with a design that not only fits the brief, but which is culturally sensitive and nationally iconic.

“We look forward to continuing our collaboration with PriestmanGoode and to continuously improving our passengers’ experience through great design, and to hold on to our 5-Star Airline position.”

Image: The signing ceremony took place during the official UK trade visit to China and was witnessed by the Rt Hon Liam Fox MP, Secretary of State for International Trade (centre), and Sun Jianfeng, chairman of Hainan Airlines (right). Paul Priestman, chairman and co-founder of PriestmanGoode ((left). 

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