Premium dining for SAS Go travellers

As of November, SAS Go travellers on long haul flights can pre-order a premium menu to upgrade and enhance their dining experience.

The initiative part of SAS’s environmental and sustainability work.

Karl Sandlund, executive vice president commercial commented, “Our new tailored pre-order concept is part of our strategy to strengthen our on board service, delivering innovative and personalised services that we know our customer value. SAS always strive to be at the forefront of innovation and to pioneer the next generation of travelling, and we are glad to introduce carefully selected and brand new premium dining experiences for our passengers on our long haul flights”.

Travellers will be able to choose from four freshly prepared menus. Each is a ‘Premium set menu’, featuring original, fresh dishes, including a seasonal starter, main course and dessert, as well as a choice of two drinks from a listed selection. In addition, the cutlery and glasses offered alongside menus are exclusively designed for SAS, in partnership with top Scandinavian designers.

As well as delivering a personalised service, pre-ordering is also a part of SAS’ environmental and sustainability work, helping the loading of fresh food to be more accurate, minimising food waste and weight on board.

SAS introduced pre-order on short haul flights in 2016 and the concept’s popularity has grown since launch. In 2017, day and evening options for pre-order in SAS Go was extended to include a choice of 11 meals, leading to demand growing by 25%, totalling 120,000 meals served per year.

In 2018 SAS extended the option to pre-order from day and evening menus on flights in Scandinavia and Europe, extending the service to all flights with a minimum of 80 minutes, reduced from previously flights of 120 minutes or longer, doubling the number or European flights with pre-order options. Pre-order is now offered on a total of approximately 80,000 SAS flights per year, with SAS expecting demand to grow as it works to further improve and expand the offer.

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