Poetry competition takes flight with easyJet

Love (poetry) is in the air.

easyJet has launched a romantic poetry competition in the run-up to Valentine’s Day, challenging passengers to pen their poetry masterpieces on the back of an airline sick bag.

The contest opens on 1 February and runs until the end of the month, inspired by easyJet passengers who have been increasingly using the sick bags to pen loving rhymes and leaving them in the seat pockets for the next passengers to find.

On a recent flight from Paris to London, cabin crew found a note written in French and English, expressing sympathy with anyone who needed to use the bag for its intended purpose. 

The competition is backed by easyJet data, which reveals that over 29% of easyJet Flight Club customers are in long-distance relationships and that 250,000 couples are expected to jet off for romantic mini-breaks during spring.

The airline believes this is the world’s first poetry competition ever staged on sick bags and its hoped the initiative will give a smile to passengers challenged by long distance love.

The entries will be judged by Daisy Goodwin, best-selling author of eight poetry anthologies and writer of the multi-award-winning ITV drama Victoria.

Goodwin said, “Who hasn’t felt sick with anticipation travelling to see the one you love? It may be a short flight but emotionally it’s a long haul – poetry is the perfect way to calm that turmoil, and arrive with a heart full of such loving words.”

She added, “It makes perfect sense that the best poetry of this generation may well be written in mid-air, 39,000 ft above the ground.”

Brian Bilston, the ‘Poet Laureate of Twitter’ and author of poetry collection You Took the Last Bus Home has written a new poem to kickstart the campaign and celebrate the competition launch.

Tina Milton, head of cabin crew at EasyJet, said: “Distance is said to make the heart grow fonder, but long-distance relationships are always hit with some light turbulence. We are challenging our customers to channel their inner Byron, Keats and Wordsworth and pen some romantic lines on the back of our passenger sick bags.”

Entrants to the competition need to pen their poem on a sick bag (located in the seatback pocket of an easyJet flight) and share their creation publicly on Twitter or Instagram with @easyJet and the tag #LoveSickSonnets, once submitted they can take their poems away with them.

The competition closes on 28 February with entrants having the opportunity to win a pair of flights to anywhere on the easyJet network.

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