Posted on: 04 August 2014 by Mark Howells
Philippine Airlines has introduced Global Eagle Entertainment’s (GEE) WISE (Wireless Inflight Services and Entertainment) platform on select Middle Eastern routes.
WISE has been deployed through a technological partnership with OnAir’s new wireless in-flight entertainment (IFE) solution, OnAir Play, and on Philippine Airlines’ In Air Wireless Entertainment product.
The software platform will stream GEE content and entertainment to passengers’ personal electronic devices, including popular movies, TV shows, music, games and digital publications.
As a hardware-agnostic solution, WISE is designed to be a flexible, content-driven IFE solution that powers the software backbone of OnAir Play. It supports most popular mobile devices, laptops and tablets, including Apple iOS and Android operating systems, as well as all major internet browsers. WISE features a robust Digital Rights Management solution for secured content streaming approved by major Hollywood studios, offering ancillary revenue opportunities with payment options in both connected and non-connected environments.
“We’re delighted to have launched WISE on Philippine Airlines with OnAir,” explained Walé Adepoju, executive vice president and chief commercial officer for Global Eagle Entertainment. “We are partnering with several leading hardware providers, including OnAir, with whom we share the vision for the future development of the wireless IFE market. We believe that the integrated software and content model that we have created for WISE provides airlines with a powerful portal to offer passengers an interactive and more enjoyable travel experience.”
“Having a broad content programme for our new wireless IFE service is an important amenity for our passengers,” said Ramon Ang, president and COO of Philippine Airlines. “Global Eagle Entertainment already provides content services for our seat-back IFE systems and we’re excited to be able to extend this same level of quality entertainment seamlessly through our wireless offering.”