Posted on: 02 April 2019 by Alexander Preston
Lufthansa Systems has unveiled its new image campaign. “We’re into IT”, which showcases the active role the company and its employees play in the convergence of digitalisation and aviation.
The key visual of their stand at Aircraft Interiors Expo (AIX) in Hamburg shows people who literally merge with the matter in the background. In an extraordinary way, digital, analogue and living components are combined at the stand of the airline IT specialist.
“Our concept is consciously very futuristic and modern. At first glance, it should convey the fact that we at Lufthansa Systems are flexible in all directions and can adapt to the requirements of the respective project. We are open to cooperation with partners and want to revolutionise the airline world together with them and our many customers,” said Ansgar Lübbehusen, head of Marketing & Communications at Lufthansa Systems.
Likewise, a new range of advertising materials, which are always in high demand, was developed. Lufthansa Systems attached particular importance to sustainability in the newly selected articles. “The debate about plastic waste and sustainability does not stop at IT and marketing either. We are proud to be able to make a contribution to greater sustainability with our environmentally friendly gift articles,” added Lübbehusen. Plastic ducks and articles that do not create any real added value are now a thing of the past. In contrast, Lufthansa Systems invites customers and partners to its stand for a cup of coffee in a portable and recyclable mug.”