PEW 2019: Expanded BoardConnect supports various financing models for IFEC

Lufthansa Systems has unveiled an expanded BoardConnect portfolio as the company responds to changing demand in the market and the different needs of airlines and partners.

“BoardConnect is the perfect open platform for combining all of the features desired in the field of in-flight entertainment & connectivity (IFEC) to further improve the passenger experience. We work with various partners to offer airlines exactly what they are looking for,” said Jan-Peter Gänse, head of Passenger Experience Solutions at Lufthansa Systems. “In order to meet customer requirements even more precisely, our portfolio will now distinguish between solutions for airlines and partners.”

The BoardConnect Dock solution allows technology, content and financing partners to create their own onboard program. According to Lufthansa Systems, depending on the partner, this might include a connectivity portal, classic IFE content or a platform with booking options and targeted advertising to generate additional revenue.

To date, this approach has been carried out with Epteca at AirEuropa and Mahata Aero Teknologi for Citilink, and Garuda Indonesia.

For its refinancing models, Lufthansa Systems is additionally working with providers such as WhileFly and repay.me. In terms of content providers, its partner network includes Touch, Lasker, IMM and PXCOM, and is supplemented on a technical level by IMD, optile, INADVIA, RIM and Lufthansa Technik.

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