PEW 2019: Etihad introduces wellness solution to limit jet lag

Etihad Airways is to trial Panasonic’s new wellness solution, the Jet Lag Adviser, developed in collaboration with Detalytics. The solution will be integrated into the airline’s passenger app.

To help passengers combat jet lag, which is caused when travelling across multiple time zones, the Jet Lag Adviser takes a range of passenger inputs including chronotype, circadian rhythms, height, weight, the nature of travel, and travel information such as flight times, routes and zones. The app then uses its artificial intelligence engine to produce personalised jet lag plans for passengers with tailored advisories to help them reduce the negative effects.

Robin Kamark, Etihad Aviation Group chief commercial officer, said: “Etihad is committed to providing choice and a superior experience to our guests, and we are continually looking at new ways to do just that. With the Jet Lag Adviser, we can now leverage artificial intelligence to improve the travel experience. This will be the first of many wellness initiatives we will explore together, and we are excited about our partnership with Panasonic and the possibilities that lie ahead.”

Passengers will receive a combination of generic route-based and personalised ‘jet lag impact scores’ which gives them a summary of how severe jet lag may be on that route in general and their own journey specifically. In addition, the app’s personalised jet lag plan incorporates the pre-flight, flight and post-flight phases, and provides a schedule of different recommendations and tips for specific times in each phase on what to do to reduce jet lag, such as sleeping, exposure to light, exercise, hydration, and the type of food to consume.

Throughout each phase of the travel experience, the Jet Lag Adviser will send reminders with recommended actions to passengers via the app.

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