Posted on: 05 April 2019 by Kimberley Young
Display Interactive and Aeria motus have formed a strategic partnership to fully integrate Aeria motus Ai technology with UGO, the wireless IFE solution offering a catalogue of onboard infotainment and digital services.
As a result of the agreement, Aeria will begin rolling out their ad-serving technology with Display Interactive’s partnered airlines with an interest in creating new revenue streams by leveraging programmatic advertising.
By combining Display Interactive’s IFE solutions with Aeria’s ability to create ancillary revenue streams through advertising, the company suggests airlines can generate new revenues and connect brands and users through non-intrusive advertising campaigns.
The company suggests the benefits also include optimising in-flight digital strategies due to the adaptable UGO technology enabling an agile A/B testing approach, and ability to analyse advertising results in record time through visualisation of KPIs in dashboards.
“Programmatic advertising is today fully implemented into most media strategies, and in-flight campaigns can’t be the exception. UGO, our BYOD flexible IFE solution, is a great circuit to leverage the benefits of new advertising models onboard. Our aim is to deliver an end-to-end technology easy to adapt to different airline’s strategies, and this partnership goes in that direction,” said Thierry Carmes, Display Interactive’ COO. “We partner with Aeria Interactive Motus AI technology for its unique targeting capabilities and the power of their dynamic advertising”, says Carmes.
Tammam Shaibani, CEO at Aeria Interactive added: “Airlines want to benefit from the Ad revenue opportunities available and we’re facilitating that with technology, whether in an online or offline environment.
“Advertising really only works when you have relevant content and we love the way the UGO stack looks and behaves. Now advertisers, Ad networks and Demand Service Platforms can connect to us and serve airlines equipped with UGO,” Shaibani added.
As a result of the agreement, Display Interactive partnered airlines equipped with UGO technology can access a catalogue of dynamic programmatic advertising services with a range of targeting options available in offline or connected flight environments.