Partnership brings female-focused TV channel to IFE

Spafax has partnered with entertainment and women’s media company Refinery29, to bring R29 Originals to the global in-flight market.

The partnership offers an opportunity for Spafax’s airline clients to provide their passengers with unique, female-focused content and connect with their young female audience.

Airlines can choose to feature a variety of Refinery29 videos, including scripted comedies, tutorials and documentaries.

Spafax TV acquisitions manager, Gabriella Wilkie said: “The range and quality of female-focused topics featured in the videos makes our partnership with Refinery29 unique. Ultimately, all the videos have a unifying aim of telling stories to showcase the depth and variety of female voices and we’re very excited to make R29’s video library available to our airline clients.”

The selection of series will rotate monthly, and cover topics including style, politics, food, sex, health, wellness, travel and beauty. R29 Originals will become available for in-flight entertainment starting summer 2019.

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