PAL adopts freemium Wi-Fi model with SITAONAIR

Philippine Airlines (PAL) has launched myPAL Wi-fi – a freemium Wi-Fi service for all passengers as part of its 75th anniversary celebration.

tThe 30-minute session will be implemented by SITAONAIR.ttJaime J. Bautista, PAL president and COO said, “This myPAL Wi-fi freemium offering is a key part of our commitment to give the best possible service to our passengers. With 30 minutes each across all travel classes, this is the APAC region’s best free in-flight internet offering, at least doubling almost every other airline.”ttThe airline launched the freemium service, which will run for a year, on 1 March. PAL has 21 aircraft equipped with connectivity, including six B777-300ER and 15 A330-300s.ttBautista continued: “This [freemium service] is the next phase in our roll out, the new generation inflight portal being the first. It was a great success in enabling us to have a better understanding of our passengers’ needs and allowing us to give a more personalised, more context-based offering – with premium content that suits their needs and requirements.”ttFrançois Rodriguez, chief Strategy and Marketing Officer at SITAONAIR added, “Free Wi-Fi is a big trend right now. This not only gives airlines a wealth of great data about their passengers, which they can use to more effectively market their services, it accompanies an increase in premium subscriptions and we’re getting anecdotal evidence that it also leads to an improved relationship with the cabin crew.”ttIn addition to myPAL Wi-fi, PAL also offers myPAL Mobile and myPAL Player on enabled flights.

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