Posted on: 05 February 2014 by Mark Howells
Oman Air has revealed figures indicating an increase of passengers using in-flight connectivity over the past year on the carrier’s Airbus A330s, as has the volume of data exchanged.
The airline has seven A330s fitted with in-flight connectivity specialist, OnAir’s Mobile OnAir and Internet OnAir solutions.
From 2012 to 2013, the number of Oman Air’s passengers logging on to the OnAir networks increased by 45%, and 85% more data was used.
Oman Air has worked on increasing usage by implementing a series of creative new marketing initiatives. These have included a promotion allowing passengers to use Frequent Flyer miles to purchase Wi-Fi codes, as well as offering free vouchers to First and Business class passengers in three or four different periods throughout the year. The airline has also included a promotional advertising campaign and a clip about Mobile OnAir before every film.
OnAir predicts that Oman Air will see a doubling of Wi-Fi usage in 2014, thanks to its approach to marketing and providing passengers with value-added services around connectivity. The usage figures show that when passengers know about the service, there is a great demand for it.
“Having been the first airline in the world to offer both services, Oman Air has now been providing Mobile OnAir and Internet OnAir for over four years,” said Andrew Walsh, Chief Officer Service Delivery at Oman Air. “Our customers have warmly welcomed the services and, thanks to our creative and proactive approach to marketing onboard connectivity, we have seen a big growth in passenger usage in 2013.”
“It’s clear that Oman Air, having pioneered full onboard connectivity, has used several appealing marketing initiatives to encourage users to connect to the inflight GSM and Wi-Fi,” commented Ian Dawkins, OnAir CEO.