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Norwegian promotes female-led IFE comedy channel

Norwegian has launched the world’s first female-driven in-flight entertainment comedy channel in an exclusive partnership with online comedy platform PYPO (Put Your Pretty On).

The on-demand in-flight video channel will be on-board all of Norwegian’s Dreamliner-operated long-haul flights, including 45 routes from the US

The next step in the partnership includes the creation of exclusive content which will premiere on Norwegian in-flight entertainment system before it’s accessible on PYPO’s own platform.

“We could not be more excited for our comedy channel to take flight with Norwegian as comedy is truly without borders. We hope to entertain passengers on-board in a different way with our unique approach to comedy. Our partnership with Norwegian will allow PYPO to take on new opportunities on a more global scale and highlighting female comedic talent to new audiences,” said Stephanie Laing, Founder, PYPO.

“This is an exciting partnership for Norwegian as it focuses on providing even better entertainment on-board for our passengers. By joining forces with PYPO, we will be able to offer exclusive content and never before-seen opportunities, which we will be able to announce more details of in the coming months. We are thrilled that Stephanie Laing and her team will work with our creative team to create something extraordinary,” said Anders Lindström, director of communications US, Norwegian, and project manager.

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