London based creative firm, New Territory, has released details of the new business class seat they have designed for Aeromexico.
Working collaboratively with Rockwell Collins, the design agency has redesigned their existing MiQ module, to provide passengers with clearer sense of personal space, a more comfortable experience, and new in seat lighting that changes the at seat ambiance.
The seats will be installed across Aeromexico’s extensive new fleet of Boeing 737 MAX aircrafts, which entered in to in March.
The new designs are a continuation of New Territory’s previous work for Aeromexico, helping to revamp their long-haul, Boeing 787-9 cabins through the design of seats, lighting on-board product and a new social space. Aeromexico have also purchased 60 of the two-class configuration, narrow body Boeing 737 MAX aircrafts, with an option to buy 30 more. This means that New Territory’s seat designs will form the basis of the business class cabin across Mexico’s global airline’s entire fleet. The current MiQ seats have been in service for the last year and are used across a number of different airline interiors, with the new upgrades owned by Aeromexico and licensed by Rockwell Collins.
A notable benefit of the upgraded MiQ seat is the re-balancing of the seat back zones – particularly the monitor bezel, magazine pockets and upper shroud which surrounds the IFE screen – all of which can be customised and replaced when necessary or in one with future cabin refreshes. This means that the overall feeling and experience of the cabin can be altered to align with specific brand positioning requirements.
Luke Miles, co-founder & creative director at New Territory commented, “We approached the brief with a more contemporary design language, further highlighting the obvious benefits of the existing MiQ module. Through working with Rockwell Collins, our aim was to develop and add consistency to the existing mechanical package through a host of subtle but impactful additions and changes.”
