Posted on: 10 January 2019 by Alexander Preston
Malaysia Airlines has launched an innovative new hot handheld snack, exclusively developed by En Route, in collaboration with the in-flight and customer experience team at Malaysia Airlines.
The hot snack, consisting of two pastries and a calzone, draws upon the cultural heritage of Malaysia by bringing together Malay, Chinese and Indian flavour influences.
The hot snack trio, which consists of a delicious lamb rendang, Chinese barbecue chicken and tandoori paneer, will be enjoyed by passengers flying on selected flights from Australia to Malaysia. There will also be a vegetarian option available, which includes vegetable rendang, Chinese barbecue tofu and tandoori paneer.
David Helm, director, Asia Pacific & Middle East for En Route International, said: “When we were initially presented with the brief by Malaysia Airlines; we were asked to provide a solution that was different to other hot handheld products in the market and something that really provided a point of difference. By working collaboratively with the team at Malaysia Airlines, our talented NPD and creative teams, we were able to offer a solution which we are all very excited about.
“Whilst En Route brought the innovation and concept to the table, Malaysia Airlines strongly supported the flavour profiling to ensure the end result would meet the most discerning of palates, suited to all passengers.”