Posted on: 06 April 2011 by Ross McSweeny
Following the launch on a 737-700 flying from Bahrain to Milan and Geneva, every passenger on Gulf Air economy class is now able to enjoy all of the same content normally existing on digEplayer L7 handhelds via new seat back units.
“As many may know, we have had an interest for some time in adapting and certifying our proprietary handheld system as a seat back solution. We appreciate the partnership with Gulf Air that has allowed us to realise that goal,” commented digEcor President Brad Heckel. “This important milestone is the first step as we develop a robust seat back option that will address the needs of many airlines today.”
EASA certified, the embedded L7 uses in-seat power, features a PA interrupt, and is seat centric as all content is stored locally on the device. Currently, the system mainly consists of the L7, though with other projects in the works, digEcor plans to continue development on the project and hopes to roll out new features and functionality in the coming months.
“Gulf Air has been flying the L7 as a portable for several months and now has embedded the player,” commented Brent Wood, CEO of digEcor. “More planes will follow this conversion and L10 (ten inch) players are also being prepared for other planes and premium passengers. This allows an airline to purchase an L series portable player and then at any time in the future, embed that player into the back of the seat. This protects the initial investment in a portable player as it becomes a ‘Mix and Match’ device for the airlines.”
Gulf Air Chief Executive Officer, Mr. Samer Majali added, “The embedding of L7 players on Gulf Air’s fleet is a further demonstration of service-enhancement to our passengers. With its new features and functionality, I am sure the embedded player in seat backs will raise the passenger inflight entertainment to the next level as we introduce the major revamp to our onboard entertainment in coming months.”