New BA iPad app allows passengers to curate IFE schedule

tBritish Airways’ own in-house design and IT experts have produced an iPad app for the airline’s customers.
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tAvailable to download from the Apple App Store, the iPad travel app includes exclusive features, such as a new 3D globe to discover British Airways’ destinations and prices and a way for customers to create their own viewing plan for their flight’s movies, TV shows and music.ttSara Dunham, British Airways’ head of marketing retail and direct channels, said, “Now they [our customers] can use the same functions that appear on our smartphone app, with some new extra features, on a wider and even more user-friendly screen. The new app is the latest move to make the travelling experience easier and smoother for British Airways customers.”ttExecutive Club members also have a screen which shows their status, all their account details, complete with tier points and Avios balances and recent transactions. Members can also access their digital membership card and book flights with Avios.ttClub members can also view their upcoming flights to check the flight’s status, check in for their flight, see the weather at their destination and download their boarding pass – with a bar code produced in each of the iPad’s four corners, for ease of use at the gate.ttOnce on board, customers can check their viewing plan, created by dragging and dropping from the menu of TV shows, movies and music available on their upcoming flight’s Highlife in-flight entertainment.t

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