NBAA 2015: Satcom Direct rebrands as ‘SD’

Satcom Direct has changed its brand identity to ‘SD’ to better represent its expanded offerings beyond satellite communications solutions.
SD now delivers global connectivity using satellite, air-to-ground and 3G cellular networks via its SDR router. Furthermore, its proprietary value-added enhancements accelerate data speeds, improve voice call quality and enable use of smartphones at any altitude, anywhere in the world.
“From the beginning, SD has been an innovator, delivering numerous technology advancements to business aviation and government customers. We received a patent for our very first product, the Global One Number, and we’ve continued to bring new technologies to the marketplace. We’ve been Satcom Direct since 1997, and now we’re even more,” remarked Jim Jensen, SD’s founder and CEO.
In October, SD opened a new 42,000 square foot world headquarters in Melbourne, Florida. The move consolidates multiple locations in Satellite Beach and Melbourne into a single, more efficient facility. The LEED certified building houses a 24/7 network operations centre (NOC), technologies testing lab and advanced research and development centre.
“Our mission is to meet aircraft operators’ demands for better and more secure connectivity in both the cabin and the cockpit, wherever they fly. The NOC enables SD to monitor the performance of our services and applications, as well as airborne network providers, facilitating our world class support,” Jensen continued. “The next generation of SD services will help synchronise the aircraft with the flight department, bringing our customers a technology platform like nothing else in the industry.”
The official company name will remain Satcom Direct, while using the ‘SD’ mark and initials to represent its evolution as a company.

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