Posted on: 23 August 2019 by Kimberley Young
Malaysia Airlines has partnered with the luxury brand Aspinal of London to provide travel amenities for its Business Class and Business Suite passengers.
Amenities provider FORMIA announced the partnership as part of its collaboration with the airline, and added that the Aspinal of London branded pouches will roll out by August 1 on selected Airbus A330 and A350 flights.
The travel bags are based on the ‘quintessential’ Aspinal washbag and contain items from the French skincare brand PAYOT, specially designed to provide customers with comfort in aircraft conditions and beyond.
Malaysia Airlines’ Group chief marketing and customer experience officer, Lau Yin May, explained that the airline recently ran a survey asking passengers what they look for in an ideal amenity kit, commenting: “We’ve closely studied their feedback and are delighted to be collaborating with FORMIA to debut Aspinal of London amenity kits which will be introduced in Business Suite and Business Class.
“Our new line of amenity kits, which include PAYOT hydration products, will meet our aim of bringing unparalled comfort and luxury to all our passengers.”
The travel bags come in a range of collectible colours and have been designed with the brand’s iconic fastenings and logo, to allow them to double-up as a clutch bag after the flight.
FORMIA’s Co-Founder, Roland Grohmann, called it a “welcome extension to our existing partnership with Malaysia Airlines” and added: “Aspinal of London is a superior luxury leather luggage brand respected the world over for its quality and elegance and, along with luxurious PAYOT contents, these amenity kits are sure to delight passengers.”