Malaysia Airlines enhances IFE offering

Malaysia Airlines has added further inflight movies, TV programmes and Songs Library on the carrier’s fleet of Boeing 737-800, 777-200, 747-400 aircraft and its new Airbus 330-300.

From 2012, Malaysia’s national carrier has increased the in-flight entertainment (IFE) content by 100% for both Hollywood movies from 30 to 60 and Audio CD selections from 200 to 400; 80% for TV content from 94 to 170 programmes, and 50% for international movies from 24 to 36.
“They can now choose up to 60 Hollywood films, double the number offered when the IFE was first installed,” remarked Head of Customer Experience for Malaysia Airlines, Dato’ Mohd Salleh Ahmad Tabrani. “Included in this are new film titles like Happy Feet Two and The Adventures of TinTin, plus the top 10 highest grossing movies of all times. The increased content also means that they will be able to watch something new every time they travel.”
The airline plans to extend this upgrade later this year to cover the contents of Going Places, its monthly travel magazine; Select, its in-flight entertainment guide; and Temptations, the in-flight sales catalogue.
Malaysia Airlines B737-800 fleets are equipped with the AVOD (Audio Video on Demand) system by Panasonic XSeries on selected routes which enables passengers to control, view and listen to the IFE at their own leisure. Its new Airbus 330-300 fleet has the latest Panasonic eX2 in-flight entertainment system where it can be programmed to route specific while the B747-400 and B777-200 fleets are currently equipped with s3000i from Panasonic.

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