Posted on: 04 October 2018 by Alexander Preston
Geneva-based luxury brand Forbidden City has created a signature scent exclusively for use on-board Luxaviation Group’s 270-strong fleet by passengers and crew and at its 53 ExecuJet-managed FBO facilities.
A first for the private aviation industry, ‘Cité Privée for Luxaviation’ has been created with essences of Fijian Vanilla, Guaiacum Resin, Beeswax and African Sandalwood, with the aim of establishing a constant emotional connection to the brand and greater sense of familiarity with its clients.
Jana App-Sandering, chief of client service, Luxaviation, commented, “‘Cité Privée for Luxaviation’ has been designed with our clients in mind, capturing the unifying spirit and essence of the Luxaviation brand. In developing the scent, our touchstone themes included discretion, privacy, safety and culture. The scent’s light vanilla base notes and sandalwood heart notes are familiar to all, reminding one of home and their loved ones”.
The concept will be rolled out throughout 2018.
Patrick Hansen, CEO, Luxaviation, says: “Senses of Luxaviation has been developed to enhance our guests’ experiences in innovative and nuanced ways. We take service excellence extremely seriously across all aspects of the Group and we are very proud to be the first business aviation company to develop its own corporate scent. As a leading international operator, we have a responsibility to provide our clients with the very finest service. Drawing on the five human senses does this in a unique, but truly human manner. We are really looking forward to introducing Cité Privée for Luxaviation”.