Posted on: 05 April 2016 by Mark Howells
Content from The QYOU, the curator of internet video for the TV Everywhere market, will be debuted on an undisclosed low-fare airline this spring as the result of a new programming partnership with Lufthansa Systems.
Passengers will be able to stream episodes of The QYOU’s ‘Q-Prime’ shows, a mix of made-for-web videos across a wide range of genres, to their own personal electronic devices using Lufthansa Systems’ wireless in-flight entertainment (IFE) solutions – BoardConnect and BoardConnect Portable –with an app which they download before flying.
Norbert Müller, SVP BoardConnect, Lufthansa Systems, averred, “The rise of internet video has transformed people’s viewing preferences enormously, and driven a strong desire for short form, impactful content. Until now this has been a missing ingredient from in-flight entertainment choices on our IFE platform BoardConnect, but by teaming up with The QYOU we can reflect the kind of content that people are watching in their everyday lives.”
Scott Ehrlich, CEO and co-founder of The QYOU, remarked, “The video revolution has brought with it a wealth of creativity. The internet is overflowing with short form content which has the power to enthrall and move an audience, and our goal has always been to help people discover these gems with expert curation and programming. For almost two years now we have been bringing short form video to linear and interactive VOD formats, so it can be appreciated by new audiences in new ways. Taking to the skies is the logical next step for us. High quality entertainment has long been integral to the flying experience, and we’re thrilled that Lufthansa Systems will be bringing the best in new, viral content to passengers, packaged by The QYOU.”
As a result of the partnership, The QYOU expects to expand its offering to other Lufthansa Systems customers over the course of the year.