Posted on: 18 July 2016 by Mark Howells
tA strategic partnership between Napster and Lufthansa Systems will see passengers flying on aircraft equipped with the latter’s BoardConnect platform gain access to selected playlists and audiobooks on their personal electronic devices.ttThe first airline to benefit from the partnership is Eurowings, on which Napster’s content will be available to stream from summer 2016 using BoardConnect’s wireless local area network. The content will be updated monthly.ttPatric Niederländer, Napster’s VP business development in Europe, commented, “Napster has always stood for innovation. We are pleased to have developed, together with our partner Lufthansa Systems, an attractive proposition with which we move into another business segment. Our aim is to offer all music lovers the best and most multifaceted listening experience – whether on the ground or in the air.”tt“Diverse in-flight entertainment programmes are increasingly becoming a competitive advantage for airlines,” added Olivier Krüger, CEO of Lufthansa Systems. “We are pleased to have found in Napster an important partner, who brings with it its music expertise and will in the future provide our BoardConnect platform with exciting content.”ttFurthermore, Napster will offer all Eurowings passengers discounts on the music streaming service after their flight. All passengers who register during their journey can enjoy three months of Napster for just €1.