Lufthansa launches Spafax’s new IFE personalisation platform

The Lufthansa Group has created a new site, mediaworld, which incorporates the debut of Spafax’s new in-flight entertainment (IFE) personalisation platform, which aims to provide passengers with a wealth of information about the programming on upcoming flights via a highly interactive experience.
tThe site is based on Spafax’s PROFILE platform, part of the company’s ICON family of digital products, and features a full list of all movies, television programmes, music and games on board. Visitors can view trailers of films as well as access an electronic programme guide to learn which sporting events will be available via Lufthansa’s live television feed Sport24 (on intercontinental flights). Children’s content is given a special focus for those passengers traveling with their families.
tt“Last year we successfully completed an extensive upgrade in cabin interior, IFE and connectivity on all of our long haul aircraft. Today we are excited to take our web based entertainment platform to the next level, too,” noted Alexander Feuersänger, director of product management, cabin interior and in-flight entertainment. “And this launch only marks the beginning: interesting features will be added over time for our guests to have an even more personalised entertainment experience.”t
tFuture releases of the site will feature the ability to personalise content recommendations based on passenger preferences.t
tSpafax CEO, Niall McBain, added, “We are always trying to help our clients use both content and technology to improve their customer experience. The launch of Lufthansa’s new entertainment platform using our digital expertise is a natural extension of their industry-leading onboard product.”ters with a wealth of information about the programming on upcoming flights via a highly interactive experience.

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