LIFT by EnCore announces launch customers

Commercial aircraft seating manufacturer, LIFT by EnCore has secured orders from its first two undisclosed customers for their Tourist Class Seating in 737 aircraft

According to Elijah Dobrusin, VP of strategy and development for LIFT, LIFT is meeting with airlines and leasing companies to talk about this new seat option. “The combination of a great product that is designed from the ground up for the 737, and is offered directly by Boeing, is very appealing,” says Dobrusin.

The entire EnCore group including its seating venture LIFT are growing quickly, but CEO Tom McFarland stays true to his vision: “We have grown with foresight and caution. Our goal is not to be the biggest company, but rather a great company, as judged by our customers and employees.”

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