KLM launches new app to meet passenger needs

KLM Royal Dutch Airlines (KLM) is now offering a new smartphone app for iOS and Android systems which responds to the passenger’s personal requirements.

The new KLM app is designed to make travelling more comfortable. As soon as the passenger opens the app, it shows relevant information at that moment in time and the best action to take. In addition, a simplified booking tool, one-tap check-in, quick payment and seat changes aim to contribute to a better and more personal passenger experience.

“With this new app we have reached the next level in anticipating our customers’ needs, keeping them one step ahead of their journey,” said Tjalling Smit, senior vice president E-Commerce, Air France KLM. “Together with our customers we will continuously improve and further develop the app and our other mobile services.”

The launch of the new app marks a first step in re-defining the KLM digital ecosystem. The apps flat, modular architecture, together with its brand new APIs can be extended to any other digital touch point. This approach enables KLM to offer customers a frictionless and familiar experience – anywhere, anytime, on any device. Moreover, KLM will be able to analyse a passenger’s previous behaviour and learn about preferences to make a personalised offer.

The new KLM smartphone app is now available in the Apple App Store and Google Play Store.

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