JetBlue to stream live baseball games as IFE

JetBlue Airways (JetBlue) has partnered with MLBAM, the interactive media and internet company of Major League Baseball, to offer JetBlue passengers free in-flight access to the live streaming sports service, MLB.TV, on personal electronic devices.

Viewing of the baseball games is accessed via the At Bat mobile app and is available to JetBlue passengers traveling in the contiguous US on aircraft equipped with Fly-Fi, the airline’s in-flight broadband service. The agreement provides free, internet streaming of live regular season baseball games 35,000 feet in the sky for the first time, and adds to JetBlue's in-flight entertainment (IFE) programme.

MLB.TV offers more than 2,500 live and archived games on demand per season. While MLB.TV typically requires a subscription, JetBlue passengers will receive free access while in-flight through "The Hub," JetBlue's Fly-Fi content portal.

"Launching MLB.TV is a home run for our customers who are getting more free entertainment than ever included in their JetBlue flights," commented Jamie Perry, vice president brand and product development, JetBlue Airways.

"With free in-flight access to MLB.TV on their personal devices, JetBlue customers will now be able to watch live MLB games while traveling," said Kenny Gersh, EVP, Business, MLBAM. "It's this type of innovative partnership with an innovative airline in JetBlue that symbolises our constant drive to expand distribution of games, giving our fans access to live baseball in new ways.”

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