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JetBlue to launch in-flight on-demand content from Amazon Prime

JetBlue has announced that it is to collaborate with Amazon to bring its on-demand video and music service to passengers via JetBlue’s high-speed Fly-Fi broadband internet later this year.

Amazon Prime subscribers will have access to the catalogue of movies, TV shows, music tracks and Amazon Original Series at no extra cost to their membership, while non-members will be able to rent or buy titles from the Amazon Instant Video store.

The service will be built into JetBlue’s Fly-Fi hub allowing passengers to view content on their personal electronic devices (PEDs) with no pre-flight download needed.

“We want to provide the best digital video experience to our customers and we’re excited that with JetBlue, we will raise the bar in airline entertainment,” said Michael Paull, vice president of digital video at Amazon. “We’re thrilled that Fly-Fi technology will give Prime members and customers unlimited, on-demand access to the full catalogue of titles from Amazon’s digital video library while they’re in the sky—without the need to rush to download one more episode or movie before taking off, we’re helping make airline travel more enjoyable.”

“Just like at home, customers will be able to access movies and TV shows from Amazon from 35,000 feet in the sky over our super-fast and free Fly-Fi,” said Jamie Perry, vice president, brand and product development, JetBlue. “Amazon’s customer focus aligns perfectly with the experience we have created for our customers, including the best in-flight entertainment. By teaming up with a category-leader like Amazon, we created a unique model where we can offer complimentary broadband internet access.”

JetBlue’s free Fly-Fi broadband internet will be available on all JetBlue’s Airbus A321 and A320 aircraft this year, and on JetBlue’s Embraer E190 aircraft in 2016.

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