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JetBlue offers cabin crew iPad minis to personalise in-flight experience

Following the successful deployment of iPads as electronic flight bags (EFBs) to its pilots in November 2013, JetBlue Airways (JetBlue) will also be providing iPad minis to all crewmembers by April 2015 for use as a document management and point of sale device.

The iPads support the brand new In-Flight Service Assistant App (IfSA), a portal through which JetBlue crewmembers will soon be able to access core business applications as well as forms, manuals and other resources, allowing them to streamline operations at the same time as enhancing customer service.

The IfSA app is already being used by cabin crew to successfully identify TrueBlue and Mosaic passengers, but also travellers with special needs, paving the way for a more personalised in-flight experience.

Furthermore, IfSA contains translation technology, meaning crewmembers have the ability to translate any concerns, comments or queries posed by passengers during a flight.

The first crewmembers to benefit from the on-board technology will be those working on Mint flights, JetBlue’s premium service between New York (JFK) and Los Angeles (LAX).

Joanna Geraghty, executive vice president of customer experience for JetBlue commented, "It's clear the connected cabin is the next big thing, and with the introduction of iPad minis, our inflight crewmembers will be able to know more about our customers on-board and will have a better sense of real time opportunities and challenges on the ground as we look for ways to enhance our customers' experience with that information."

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