Posted on: 24 November 2014 by Ross McSweeny
JetBlue has launched its complimentary Fly-Fi hub, offering in-flight entertainment (IFE) to passengers via their personal electronic devices (PEDs).
The airline has partnered with content providers including FOX, HarperCollins, National Geographic, Time Inc, Rouxbe and Coursera. Passengers can watch both FOX and National Geographic’s TV programming, read magazines from across Time Inc’s portfolio, including ‘InStyle’ and ‘Golf’, sample eBooks from Harpercollins and experience e-Learning videos from Coursera (courtesy of places like the University of Edinburgh and Wharton Business School).
“Our Fly-Fi Hub will set a new standard of on-board content in the airline industry. Not only are we the only U.S. airline to offer free Wi-Fi to customers, with our new portal we are now taking it to the next level and provide endless hours of entertainment whether you want to read, learn or just relax watching a TV show,” explained Jamie Perry, director of product development at JetBlue. “To make this a reality, we have partnered with some of the most respected content providers, with plenty more to come in 2015.”
During the first quarter of 2015, JetBlue will roll-out the next phase of the Fly-Fi hub featuring additional content from PBS, Random House and the Wall Street Journal. PBS will provide children’s content, while the Wall Street Journal will allow customers on-board full complimentary access to wsj.com.
Approximately 20 Fly-Fi equipped aircraft are expected to offer the Fly-Fi Hub by the end of November, with all of JetBlue's 97 Fly-Fi equipped aircraft scheduled to offer the service by the end of 2014. JetBlue launched its Fly-Fi in-flight internet product in 2013 and claims to be the only airline in the world to offer free live television at every seat and free high-speed Wi-Fi.