Posted on: 19 February 2015 by Ross McSweeny
JetBlue has announced a new partnership with the Wall Street Journal (WSJ) which will see the carrier offering unlimited subscriber level access to WSJ.com via its free in-flight entertainment (IFE) hub, Fly-Fi.
JetBlue’s Fly-Fi hub allows passengers to access IFE through their own personal electronic devices via in-flight Wi-Fi, but WSJ.com’s video programming will also be available through the airline’s in-flight TV programming. Complimentary access to The Wall Street Journal's digital content will also be available when connected to JetBlue's free Wi-Fi service at JFK's T5 starting in March.
“Historically, some airlines offered their customers a complimentary newspaper, especially on shuttle flights,” noted Jamie Perry, vice president of brand and product development at JetBlue. “JetBlue has revived this much loved amenity and revamped it for the 21st century. Our approach to in-flight entertainment reflects how people live today. On a JetBlue flight with Fly-Fi, a customer can be reading The Wall Street Journal on their laptop or tablet, watching a live game on our in-flight seatback TV and listening to streaming music on their mobile device all at the same time.”
Customers on JetBlue flights are also eligible for a 30-day free trial of at-home newspaper delivery, access to WSJ.com and membership in WSJ+, the Journal's exclusive subscriber membership programme, subject to terms and conditions.
“We are excited that working with JetBlue allows us to introduce customers to a new way to read and make time for the Journal,” commented Suzi Watford, chief marketing officer for Dow Jones. “We look forward to welcoming JetBlue customers as new subscribers to the WSJ.”