JetBlue brings new IFE content partners onboard

JetBlue has expanded its in-flight entertainment library with the launch of new onboard content partners.

Passengers now have immediate access to SHOWTIME, Spotify, INSCAPE and PressReader.

“Almost 20 years after disrupting the industry with free live TV at every seat, on every plane – we are once again re-defining inflight entertainment by listening closely to our customers’ feedback and offering even more options to make the most of their time onboard,” said Mariya Stoyanova, director of product development, JetBlue. “Whether you want to binge-watch, binge-listen, connect, disconnect, or just discover something new – you can do it from our new HD seatback screens, your own devices, or more likely, all of the above.”

Passengers can binge-watch full seasons of select SHOWTIME hit series on their individual HD seatback screens. JetBlue customers connected to Fly-Fi can also take advantage of a special 30-day free trial offer to the SHOWTIME streaming service and enjoy unlimited, commercial-free access to the entire SHOWTIME library on their personal devices.

JetBlue’s newest collaboration with Spotify, the airline’s exclusive podcast partner, will bring podcasts from Anchor, Gimlet, Parcast and Spotify Studios to seatback screens. Titles include Business of HYPE, Conspiracy Theories, Dope Labs, Heavyweight, The Horror of Dolores Roach, and Superwomen with Rebecca Minkoff.

As JetBlue’s new meditation partner, INSCAPE offers 20 curated in-flight meditation sessions via seatback screens, with topics ranging from “Flying without Fear” and “Jet Lag Relief,” to “Inflight Mindfulness,” as well as breathing exercises and sleepscapes. Customers can continue their practice with INSCAPE by downloading the app to their personal device or by visiting their flagship studio in JetBlue’s hometown of New York City.

With the addition of PressReader, JetBlue customers have unlimited access to thousands of local and national news publications and magazines, such as the Los Angeles Times, Rolling Stone, Newsweek and Vanity Fair, among others via the PressReader app. Travellers flying with JetBlue can register for 24 hours of free, unlimited access once connected to the airline’s high-speed broadband Fly-Fi . PressReader also offers an exclusive discount on a monthly subscription after the free access experience – US$9.99 for 15 publications.

Additionally, JetBlue has rolled out fresh content on JetBlue TV, the first and only airline-owned seatback channel. Curating relevant, snackable videos across a variety of verticals, the airline has refreshed its line-up to include new, short and mid-form digital content to suit the tastes and interests of all travellers. New content partners include:

Food52 (Food), Houzz (Lifestyle/Design), The Nantucket Project (Business), PureWow (Entertainment), Thrillist (Travel) and Well + Good (Health).

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