Posted on: 29 August 2019 by Alexander Preston
Interactive Mobility has officially rebranded as Moment, to support the development of the brand internationally and place the passenger at the core of its digital solutions.
Initially formed in 2013, Tanguy Morel, co-founder & CEO explained that: “After a few years of continuous growth by partnering with essential players in the aerospace and maritime sectors, we have decided it’s time to move towards a new identity that better reflects our mission of making every moment of the passenger experience more simple, pleasant and connected.
“Our new brand name aims to accompany the ever so international reach of our company while maintaining the importance of placing the passenger experience at the heart of our digital solutions. Moment reflects the agility, constant innovation, and dynamism that is needed to thrive in a market with high potential. The name aligns with our mission, business strategy, and the new challenges that we aspire to tackle.”
As Moment is positioned on a high potential market, the choice of this new brand was inspired directly from the strategy of the company with a dynamic approach and resolutely turned to the traveling experience. The main observation pointed that up to now the digital routes of travelers lacked coherence, simplicity and did not offer enough diversity to satisfy more and more demanding customers. This new name describes a positive and unprecedented experience that allows travelers to enjoy personalised content and services before, during and after their trip.
“We are proud of this change and this new identity that perfectly characterises our business and that will henceforth accompany the development of our business, as well as the new challenges that we want to take up” said Morel. “Through this brand name, we are committed to creating a strong, unique and attractive identity. Finally, we want to emphasize the importance of mobile technologies and the user experience that are two essential pillars in the valuation of travel”.