Inflight Workshop 2014: flydubai to sell products via Wi-Fi storefront

Double Inflight magazine award winner flydubai shared that it is to run a self-service Wi-Fi store front whereby passengers get to see what’s on offer and are able to buy products or meals before they get on board the aircraft.

Daniel Kerrison said that the carrier has been trialling the system already, and says it has seen a tremendous uptake on buying meals.The revelation came as part of a panel moderated by Runway Girl, Mary Kirby, at the Inflight educational sessions, which formed part of the Aircraft Interiors Middle East show in Dubai today.Also present on the panel were GuestLogix’s Ilia Kostov and Matthew Ranson, of branding consultancy Ranson in Dubai. Kostov pointed to the relatively low fraud problem airlines face with transaction processing on board, and added that real time connectivity would be one way to alleviate this. Ranson, meanwhile, added that airlines need be mindful of the way they advertise and sell products during the journey, particularly if they did not wish to be intrusive during a passenger’s journey.flydubai went on to pick up two gongs: Best provider of IFEC in the Middle East and most innovative content provider in the Middle East.Liz Moscrop, Inflight / Inflight-Online.comDubai

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