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Immfly introduces Cinema to its W-IFE solution

Immfly’s wireless in-flight entertainment (W-IFE) platform now offers a selection of films for free under a new channel, Cinema, which has been launched by Iberia Express as part of its Club Express Onboard service.

Immfly has also begun offering branded entertainment channels such as Discovery Networks, National Geographic and The Huffington Post. All content is available in both English and Spanish.

The company has reported that one week after launching this new content, it’s already the most-consumed type of media onboard Iberia Express flights, and that both the number of branded entertainment channels and films are soon to be increased.

“Seven out of ten users access entertainment channels onboard,” stated Oriol Cagigós, Immfly’s head of content. “We place entertainment at the heart of the passengers’ trip and we are committed to providing them with the industry’s best onboard content. Through the Cinema channel we want to deliver the magic of movies onto each users’ very own laptop, tablet or mobile phone so that passengers feel at home while in the air.”

“The Immfly branded entertainment channels enable brands to connect with a previously unreachable audience, at a moment when they are highly captive and receptive,” added Jimmy M. von Korff, co-founder of Immfly. “The great thing is that not only can passengers really enjoy our partners’ content during their flights, but they can find out more about their on-ground channels and preview new releases with the opportunity to sign up and continue that interaction after the flight. It’s a powerful, fun new tool for entertainment brands to connect with people flying in Europe.”

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