IMG to introduce second live in-flight sports channel

On 1 June 2016, IMG is launching a second live sports channel exclusively for the in-flight market to complement Sport 24.Sport 24 Extra will see an extension of IMG’s relationship with Panasonic (whose eXTV television network uses Panasonic’s eXConnect in-flight connectivity to deliver television programming to passengers during their flight). The roll out of the new channel will begin on Emirates and Turkish Airlines, with other carriers to follow. Sport 24 is currently available across 11 airlines.Richard Wise, SVP at IMG Media, stated, “IMG’s ongoing collaboration with our partners at Panasonic enabled us to develop Sport 24 Extra which meets the growing desire of passengers wanting to see more premium live sport on airlines. We have such an outstanding portfolio of premium sport and the new channel will enable passengers to select from top events taking place at the same time.”David Bruner, VP global communications services at Panasonic Avionics, added, “Sport never stops and neither do Panasonic and IMG. We’re bringing a constantly improving and evolving in-flight experience. The launch of the Sport 24 Extra channel reinforces the importance we place on enhancing the in-flight experience for passengers all over the world through continued innovation.”

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