IMG secures in-flight rights for Rio 2016

IMG has been granted the international in-flight and in-ship rights for the Rio 2016 Olympic Games by the International Olympic Committee (IOC).The deal will see IMG distribute live coverage of the event to the airline industry, excluding routes within the US. More than 200 hours of live action are set to be shown – including the opening and closing ceremonies – across the 17 days of competition on Sport 24 and Sport 24 Extra, the IMG-owned and operated channels produced exclusively for in-flight.In addition, IMG will produce other non-live in-flight programming, including daily and weekly highlights programmes and a review of the Games which will be available within two days of the event’s conclusion.Richard Wise, IMG Media’s SVP, remarked, “The Olympic Games is the biggest event on the sporting calendar and we are very pleased to be providing the in-flight and in-ship market with the best of the action live. It will certainly make those airlines and cruise lines carrying the live feed a more appealing proposition to passengers when choosing who to travel with during this time.”“We are very pleased to have reached an agreement with IMG for the Olympic Games Rio 2016 to be shown in the air and at sea,” added Timo Lumme, managing director of the IOC’s television and marketing services. “Our objective is to reach the widest possible audience and therefore it is important that coverage is as accessible as possible, and we are delighted that viewers will be able to watch the action live while on their travels.”

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