IFE Services to offer SmartTrays after new partnership deal

IFE Services has announced a strategic partnership with SmartTray International, whose proprietary platforms, SmartTray X1, X2 and X3, make using portable electronic devices in flight easier, help protect fragile devices from falling and breaking inflight, enhance the traveller experience and make the cabin safer for passengers and inflight crews.
“We’re very pleased and excited to include SmartTray in our portfolio of solutions for our customers,” commented Andy McEwan, CEO of IFE Services. “SmartTray aligns perfectly with our focus to enhance the delivery of our world class inflight entertainment.”
“The combined offerings by IFE Services, a very strong global content provider and leading innovator in the world of inflight entertainment and SmartTray’s revolutionary IFE platforms, make for a winning combination,” said Nick Pajic, founder & CEO of SmartTray International.
Earlier in August, SmartTray X2 was nominated by APEX for the Avion Award for Best Achievement in Technology. The 2013 winner will be announced at the upcoming APEX/IFSA 2013 EXPO on 9 September 2013, in Anaheim, California.

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