IFE Services selected by bmi for IFE content

From September 2011, UK based, IFE Services, will supplyBritish Midland International (bmi) with in-flight entertainment (IFE) content.

IFE Services will provide bmi with the latest release Hollywood movies, classic and Arabic movies as well as a range of comedy, sports, family, drama and children’s TV programmes. IFE Services will also provide the airline with a selection of music channels including dance, ambient, rock, urban, classical and relaxation. The content provider also plans to work with bmi on original productions such as safety films and branded idents.
The bespoke in-flight entertainment content will run on a combination of analogue and digital hardware IFE systems across the airline’s fleet of A319s, A320s, A321s and A330s. IFE Services will manage all of bmi’s digital encoding and AVOD management requirements.
bmi is the second largest airline at London Heathrow, from where the airline operates services in the UK, Europe, the Middle East, Central Asia and Africa.“bmi is a such a strong brand in the industry, synonymous with customer service and innovation,” declared Managing Director of IFE Services, Andy McEwan. “Adding such a prestigious airline to our client base is fantastic for our business and we look forward to significantly enhancing their passenger’s in-flight experience for many years to come.”

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