IFE Services partners with AirMedia Group

UK in-flight entertainment provider,IFE Services, and AirMedia Group of China have announced a strategic alliance to distribute IFE content.AirMedia has distribution rights to a wide and diverse range of Chinese entertainment content including movies and TV programmes. Under the agreement, IFE Services and AirMedia will pool content resources when appropriate and work closely together to provide airlines in China and the rest of the world with innovative and original in-flight entertainment.“This is a very exciting alliance for IFE Services as we continue to grow our business in China and further afield,” said Andy McEwan, Managing Director of IFE Services. “AirMedia is a very impressive company with a market leading presence within the Chinese airline industry. We’re highly confident that this partnership will greatly benefit both parties.”Herman Guo, CEO of AirMedia Group Inc, added. “AirMedia wishes to bring original Chinese entertainment content to air travellers around the world. Through this partnership with IFE Services, global air travellers will have an opportunity to know more about Chinese culture and enjoy outstanding Chinese entertainment content.”

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