Posted on: 16 October 2014 by Ross McSweeny
Emirates’ in-flight entertainment (IFE) platform, ice Digital Widescreen, is now offering passengers the latest episodes of Arab Idol 3.
Arab Idol 3, a reality show which aims to find the next big vocal talent, is Emirates’ latest sponsorship. Episodes are uploaded to ice by a special team the day after the live shows are aired on TV stations MBC1 and MBC MASR every Friday and Saturday.
ice also offers music from three of the judging panel of Arab Idol 3: Wael Kfoury, Nancy Ajram and Ahlam.
“By offering compelling and current content on our ice system, Emirates connects fans with their passion for music. We work hard to provide a wide variety of entertainment choices and the best viewing experience for our passengers,” explains Sheikh Majid Al Mualla, divisional senior VP of commercial operations for Emirates. Our aim is to let our customers get the very most out of their Emirates journey, and that is why we invest so heavily in our on board experience, which includes inflight entertainment. The fact that we have won Skytrax’s best inflight entertainment award for the last 10 consecutive years, speaks to our success in this regard, and we will not rest on our laurels.”