IdeaNova brings adaptive element to next generation INPLAY player

In-flight entertainment solutions provider, IdeaNova Technologies has launched its next generation of INPLAY players, featuring adaptive streaming, adaptive download and in-flight communicator functionality.

Passengers will now be able to stream content during the flight, and download content for offline playback and communicate with others while watching a film.The player's new "Communicator" functionality lets passengers recommend a movie selection, talk about a specific movie, or take a break from watching and chat with friends. Airline operators can use this feature for messaging important announcements, and communicating with passengers about available services.
The offline playback provides a unique opportunity to download content before travelling, eliminating any need for onboard infrastructure. To provide this, INPLAY uses an adaptive download feature that automatically adjusts download speed to the bandwidth available to passengers. Adaptive download is one of the newest features of available digital streaming technology.The new INPLAY player also provides adaptive streaming, a capability available with the introduction of Dash DRM technology. This feature provides an opportunity to deliver content on more platforms and offers interoperability between content encryption providers."As the only company that bridges the traveller's viewing experience with social media type communication, IdeaNova offers media and entertainment to customers while respecting their privacy at an affordable cost," said Juraj Siska, CTO of IdeaNova Technologies."By installing INPLAY, companies can leverage distribution and playback of a variety of secure, content streaming platforms, including Google-Widevine Modular and Classic DRM, Microsoft PlayReady and Marlin DRM technologies.""Arconics is constantly looking for new and exciting platforms to bring entertainment to passengers in a convenient and easy to use form," said Fergal Murray, chief commercial officer of Arconics. "We find increasing demand for new features and functionality from customers. IdeaNova's offering is a welcome addition to our CloudStore IFE product that has already leveraged IdeaNova technology. We're evaluating these new features to provide more convenience and service offerings to existing and new customers."The new INPLAY player is available now from Google Play and Apple App Store.

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