Icelandair taps into craft beer culture

By January 10, 2019 May 7th, 2020 Catering, Featured

Icelandair have introduced a new onboard beer inspired by Icelandic winter light.

Named after the glow of the Icelandic snow, Snæbjört (snie-bioert), the pale ale is inspired by the Icelandic winter.

The beer is brewed with American hops Azacca, Mosaic and El Dorado and American Ale yeast bringing passengers a hoppy and fruity taste with a sweet aroma of pineapple, mango and passionfruit. Brewed by the Boyne Brewhouse in Ireland, the beer also contains an abv of 5%, a homage to the average temperature within Iceland all year round.

Kristján Jóhannesson, head of inflight catering at Icelandair commented: “We want to provide an exciting twist to our passengers on-board experience with us. We are constantly looking at innovative ways to enhance our passengers experience and by brewing limited edition seasonal pale ales like the Snæbjört, passengers can understand the culture of Iceland from a sip of their drink.”

The Snæbjört pale ale replaces its popular predecessor, the 737 Max IPA as the alternative in-flight beer. Passengers can enjoy the new Icelandair special edition pale ale on-board and in the Icelandair Saga Lounge at Keflavik International Airport and it will be available for all passengers on board flights across the Icelandair network from both European and North American destinations.

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