Posted on: 25 June 2019 by Kimberley Young
Hong Kong Airlines has launched a series of collectible business class amenity kits in partnership with four Hong Kong artists.
The amenity kits highlight Hong Kong’s vibrant culture and feature the designs of Lock Lai, founder of the TinBot local toy company; Lee Kin Ming creator of the Li Han Kong Kai Font; tattoo artist Lily Cash and illustrator Jane Lee.
“As a strong advocate for Hong Kong art and culture, Hong Kong Airlines is delighted to incorporate the work of our local creative talents into our in-flight products,” said Hong Kong Airlines acting director of Service Delivery, Chris Birt. “Their designs are not only truly Hong Kong, but exude the love and pride they have for their art and home. As one of the Hong Kong carriers ourselves, we are proud to promote Hong Kong art and culture globally.”
The new amenity kits are currently offered to Hong Kong Airlines’ Business Class passengers on long-haul flights between Hong Kong and North America, including Vancouver, Los Angeles and San Francisco and the four designs will be rotated on a quarterly basis.
The reusable bag contains items the airline suggests are synonymous with Hong Kong, with the city’s iconic elements “visually infused” into a set of customer care products from eyeshades to socks along with L’OCCITANE’s shea butter ultra-rich lip balm, hand cream and earplugs.
Founded in 2013, local toy brand TinBot has been creating collections of magnetic action puzzle figures inspired by iconic elements of Hong Kong. Lock Lai’s design showcases a collection of TinBot toy designs, featuring a Hong Kong Airlines pilot, flight attendant and the latest Airbus A350 aircraft.
Lee Kin Ming has inherited and digitalised over 5,000 Chinese calligraphy characters left by his father’s late business partner Li Hon, and created the Li Hon King Kai Font. His bag design features prints of signboards and characters in this font, aiming to offer a unique cultural characteristic of Hong Kong.
Lily Cash’s design features colourful Mandala motifs infused with Hong Kong elements such as the Maan Sau Mou Geung “boundless longevity” pattern, Cheung Chau lucky bun and the iconic Bruce Lee.
Finally, Jane Lee’s illustrative style is captured in a design that links Hong Kong elements such as skyscrapers, milk tea and dim sum to showcase the vibrancy and energy of Hong Kong Airlines and the city.