Posted on: 05 August 2014
According to Honeywell Aerospace in-flight connectivity is fast becoming one of the most important factors for airline customers.
For their second annual “Wireless connectivity survey” the company quizzed over 1,000 US adults who’ve used Wi-Fi on planes over the last year. Participants included a range of fliers on both domestic and international routes across a range of airlines.
The results show just how influential internet services have become on a passenger’s buying behaviour. A solid 66% of respondents claimed Wi-Fi availability impacts their flight selection, with nearly a quarter already having decided to pay more for a flight offering good in-flight connectivity.
Interestingly, people’s desire to be connected in the air sees them willing to go to further lengths than just the financial. 45% of customers revealed they’d go through airport security twice if it meant they had high-speed Wi-Fi on board.
Let’s put this into perspective with a statistic that sums up the growing necessity of in-flight entertainment and connectivity (IFEC): Honeywell’s survey showed that the same percentage of people would be upset with a lack of Wi-Fi as those who would be unhappy if there wasn’t food and drink available for purchase on board.
Oh, and another important figure – half of customers say they’d be embarrassed if another passenger saw what they were browsing.
Stephanie Taylor, editorial assistant, Inflight / Inflight-Online.com
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