Hawaiian selects Bluebox’s IFE platform

Hawaiian Airlines has become the first airline to deploy a Bluebox IFE solution based on the iPad Pro as standard in a premium-class service.

The airline, which recently launched sales for its unique Premium Cabin service on the Airbus A330 for select markets, designed its seats to include Bluebox’s award-winning IFE system delivered on 12.9” iPad Pro devices.

“When designing our Premium Cabin for the A330 aircraft, we wanted to redefine the leisure travel experience to Hawaii,” said Avi Mannis, senior vice president of marketing at Hawaiian Airlines. “Having our seats custom-built meant we could also include a totally new IFE solution as part of that experience – one that delivered the highest quality visuals on a large-format screen. That’s why we turned to our partners at Bluebox for a solution.”

“Bluebox’s system gives Hawaiian the ability to provide the latest high-quality technology in its cabins, tracking the rapid evolution of device technology and making Hawaiian Airlines a perfect example of a first mover – bypassing the status quo to deliver something unique to its passengers,” said David Brown, Bluebox’s joint managing director. “Our IFE platform not only provides an excellent customised passenger experience but saves airlines money – a win-win for both passengers and airlines.”

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