Hawaiian puts 1,500 Bluebox IFE units into service

Hawaiian Airlines has selected Bluebox Avionics’ inflight entertainment (IFE) solution, deployed on the Apple iPad mini, to replace the digEplayers it currently uses.
A total of 1,500 Bluebox units will be rolled out across Hawaiian’s Boeing 767 long-haul fleet.
The airline says it selected the Bluebox Ai IFE system on the iPad Mini to provide its passengers with access to the latest Hollywood early window content as well as a range of other movie, TV, audio, and gaming content.
“Hawaiian Airlines’ signature onboard hospitality is already very popular with travellers, but we wanted to go even further to ensure our customers’ travel experience is more enjoyable,” remarked Blaine Miyasato, Hawaiian Airlines’ vice-president of product development. “With the help of Bluebox Avionics, we’re building on our acclaimed inflight service by incorporating the latest in popular consumer tech products to enhance our inflight entertainment options.”
David Brown, joint managing director of Bluebox, is delighted to be working with Hawaiian Airlines. “Extensive experience in the successful operation of portable IFE means that Hawaiian Airlines was very clear on the requirements of a new system. We know the importance of a high quality passenger experience and we are also well tuned to providing capabilities that are simple and efficient for airlines and logistics partners to manage. These are capabilities at the core of Bluebox Ai. Hawaiian Airlines is our first client to utilise the Apple iPad mini, which delivers all of the capabilities of the Bluebox devices deployed to date but in a more compact form. I’m sure that this is going to be a very successful service.”
Photo: Dylan Ashe/Wikipedia

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