Gulf Air adds Middle Eastern game content to IFE

Gulf Air has introduced to it flights a new in-flight entertainment (IFE) games offering, claiming to be the first airline in the world to launch six traditional Middle Eastern games on-board.

The new games include Tawle, an Arabian-style backgammon game, Basha, a regional card game as well as Moosiqar, which offers players the chance to create melodies with one of the Middle East’s oldest instruments, the ‘Oud’.

The new games content, distributed by consumer games IFE specialist, Ensemble Media, contains a sub-set designed by Quirkat, an independent Emirati multiplatform video games developer. The Quirkat games are intended to be designed specifically for Middle Eastern consumers. Basha, Moosiqar, MENA Speed, Quirkat and two versions of Tawla, along with fourteen other new games supplied to Gulf Air by Ensemble Media, have now been successfully installed across the airline’s entire fleet.

“Throughout its 63-year history the airline has become renowned for its traditional Arabian hospitality,” said Gulf Air’s Acting Chief Commercial Officer, Mr. Ahmed Janahi. “Naturally therefore, when we discovered Quirkat’s new games offering we were delighted to offer them on-board for our passengers to enjoy. It’s an added bonus for Gulf Air and our customers that we will be the first airline in the world to provide these games while supporting a Middle Eastern game publisher at the same time.”

“We are delighted to have been selected by Gulf Air for their new set of games and we consider this portion of Middle Eastern regional content to be an exciting distinction to add for an airline based in the region,” commented Daniel Harris, Managing Director of Ensemble Media. “We are pleased to have the opportunity to work with Gulf Air and Quirkat to bring a compelling new option to in-flight entertainment."

“We are truly humbled and thrilled at the opportunity to work with Gulf Air,” said Mahmoud Khasawneh, the founder and CEO of Quirkat. “We are hoping to bring to their travellers a whole new dimension of video games based on Middle Eastern themes and to be able to maintain a stream of world class gaming experiences to match Gulf Air’s ongoing expectations and standards.”

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